Who is Polymerch
Usually merch is a logo on a T-shirt and that's it. Such merch is usually worn except for the garden. Polymerch, in turn, offers something more creative and interactive. Not just corporate merch, but clothes you'll want to wear.
Task
Create unobtrusive logo for unobtrusive merch production.
Decision
To create a logo for such brand, I decided to turn to chemistry because this merch creates a real chemistry between a business and its customer. In chemistry, there is a concept of "polymer" - it is a group of united atoms. Also, merch is a group of items united by one idea, a collection.
This is how we get the name Polymerch and the logo, built in the style of chemical compounds. Also this logo looks like decorative element or pattern if we use it with other elements on design. That's how I make it unobtrusive.
Logomark
As logomark we use letter -M-, not -P-, 'cause, first of all, we are merch!
